Huawei strives to lead market in Dar

DAILY NEWS Reporter

HUAWEI Device Tanzania has declared 10 per cent of its revenues for marketing campaign that envisages making the telecom firm number one mobile phone brand in the country.

China’s giant mobile phone manufacturer said that the budgeted fund also seeks to improve Smartphone product in the country.

Huawei Device Tanzania, Deputy Managing Director, Mr Wang Guang Jun, made the announcement during the firm’s key nationwide Dealer’s Congress that focused on growth plans on the next five years.

“Huawei announces (that) 10 per cent of its revenue would go into marketing drive to increase and improve Huawei smart phone products,” Mr Wang said. Speaking during the congress, Mr Hu Xiangyang Jacko, Device Country Manager at Huawei said: “we are glad to ably interact with partners who will help us become number one Smartphone brand in Tanzania in 2016.”

Huawei claims to control a market share of 22 per cent in this year’s first quarter. ‘Daily News’ spot survey yesterday shows that Samsung is number one brand in the country followed closely by Huawei and Tecno.

To live their ambition, Huawei announced a special incentive program whereby top dealers will be awarded 20,000 US dollars (over 40m/-) and the second receiving 10,000 US dollars (over 20m/-).

At the event, held in Dar es Salaam, over 50 dealers were awarded authorisation certificates to confirm that they sell genuine and original Huawei smart phones. The dealers came from all major cities, Dar es Salaam, Mwanza, Arusha, Moshi, Mbeya, Dodoma, Tanga, Morogoro, Singida, Kagera, Kigoma, and Bukoba