ZANZIBAR based tourism-marketing agency, will highlight the island “as more than sun, sand and sea” at the Arabian Travel Market (ATM) 2016 opening tomorrow in Dubai, UAE. The campaign will focus on the island’s luxury travel, halal tourism, purposeful travel, MICE as well as private villas rentals and real estate offerings.
The isles’ tourism sector is currently
undergoing major shift bringing diverse travel experiences to visitors
as well as investment opportunities across the sectors, said Hafsa
Mbamba, managing director, Destination Zanzibar.
“Zanzibar was recently voted as one of
the top destinations to watch out for in 2016 by Condé Nast Traveller.
The publication describes it as one of those places, along with
Timbuktu, Kilimanjaro and Marrakech, that conjures up extraordinary,
exotic images from Arabian Nights coloured with dhows, spices and
treasures – as well as evoking darker stories of traders and adventures
on the hunt for elephants, gold, power and slaves,” she added.
“Although we have historic and trade
ties with the Gulf, we have not adequately tapped into this market in
the past. Our campaign here is aimed to revive those ties and invite
tourists to come and discover our shared history and enjoy the amazing
attractions.”
Supported by Zanzibar Commission for
Tourism, Destination Zanzibar’s proposed marketing drive will cover
extensive promotion across key areas including investment opportunity in
tourism.
“As an emerging Indian Ocean
destination, the need of the hour is to promote Zanzibar, her tourism
products and services in its entirety. Arabian Travel Market provides an
environment to integrate with international trade and businesses less
exposed to Zanzibar, her tourism products and services.
We believe this exhibition will allow us
to better share insights on our islands and allow visitors an
opportunity to learn the beauty of Zanzibar”, noted Dr Mirajji Ussi,
marketing director, Zanzibar Commission for Tourism.
Destination Zanzibar, which debuts its
international visit at the ATM, has partnered up with Fumba Town
Development, the new first-of-its-kind sustainable real estate
development, to collaborate and support sectors for the purpose of
travel and investment promotional drive.
Fumba Town offers modern and affordable
living as well as commercial space and a unique investment opportunity
into the growing real estate sector in Zanzibar. The association
encourages industry integration with one aim, to promote tourism and
investment in Zanzibar.
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