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Sunday, February 28, 2016

TV network beams Ngorongoro wildlife live in US homes

One of Africa’s seven natural wonders, Ngorongoro Crater, is now viewed by more than 50 million Americans, thanks to the initiative taken by ABC News’ ‘Good Morning America’ programme to showcase Tanzania’s richest wildlife sanctuary to the outside world.

The programme takes American viewers live into the country’s Ngorongoro Crater - home to Earth’s greatest concentration of large mammals when part of the Great Migration makes a stop there.

It is estimated that 52 million people in the USA were being targeted to watch the programme directly from the Crater, which is one of the World Heritage Sites recognized by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

The programme started beaming on February 22, 2016, whereby news anchor Amy Robach reports live from Africa on the encroaching threat of poachers to the continent’s majestic animals. 

The crew of the programme uses the latest in virtual reality and drone camera technology, whereby viewers get a ground-breaking look at wildlife teeming within the crater.

Senior Manager and Technical Operator of ABC News International, Faruna Sanoon, said: “Viewers will be able to experience the ‘Good Morning America’ programme on safari event on ABCNEWS.COM/VR and their mobile devices where they can get a 360 degree view of the stunning landscape.”

For the first time in network history, the viewer will be able to control their own adventure and choose which animals they want to see live.

Seven years ago, the TV channel broadcast wildlife attraction in Kenya’s Masai Mara National Park.

Sanoon said the opportunity boosted Tanzania tourism in the USA whereby wildlife animals in the crater are shown for three hours starting at 3:00pm to 5:00pm Tanzania local time and in the case of New York it was from 7:00am to 9:00am targeted most citizens in the country in the USA.

“This is a great day for tourism in the Ngorongoro Crater and animals in Tanzania as a whole,” he said.

He said the Ngorongoro Crater and its animals is the only one in the world, “and that’s why we chose to come here to broadcast live pictures.”

Ngorongoro Conservation Area Authority (NCAA) Conservator General, Dr. Freddy Manongi, said, “This action of bringing ABC News International is an effort by Tanzanian and the people of the United States to promote tourism directly into their homes.”

He said the US leads with many tourists who come to the country, so the programme (Good Morning Africa) provides an opportunity to promote domestic tourism into people’s homes in both countries.

Tanzania Tourist Board Managing Director Devotha Mdachi said the US market is the first tourist destination in Tanzania and due to efforts made by ABC News International Tanzania hopes to get many tourists from the US.

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