A customer pays for goods using M-Pesa. The adoption of paperless cash
transactions in the matatu and retail sectors could further increase
foreign direct investments in Kenya. PHOTO | ANTHONY OMUYA | NATION
MEDIA GROUP
The adoption of paperless cash transactions in the matatu and
retail sectors could further increase foreign direct investments in
Kenya.
In an analysis done by Frost & Sullivan
dubbed ‘The Telecommunications Market in East Africa – Key Fixed and
Mobile Market Indicators’ the mobile communications market in East
Africa grew steadily at 11 per cent during the 2013-2014 period.
The
study notes that mobile-based cashless services providers should take
advantage of the conducive policy framework in their respective
countries to entrench e-commerce services into the tourism, retail and
matatu sectors.
This would lead to the creation of new
revenue streams for their agents, enhancing safety and security in
handling of cash reserves.
USE OF 4G NETWORK
According
to the study, online trading through smart devices and
machine-to-machine (M2M) gadgets at payment tills in supermarkets,
restaurants, petrol stations, among other pay points, will push the use
of 3G and 4G and surpass the 2G network in the next three years.
Frost
& Sullivan’s Digital Transformation Research Analyst, Ms Deepti
Dhinakaran, said that Internet services in Kenya should be devolved to
the counties through the national broadband rollout as this would
facilitate paperless cash transactions putting the country at par with
first world countries.
"Alliances forged between banks
and mobile phone operators to deliver airtime top-ups and remittances,
payment of utility bills among others in Kenya have redefined
telecommunications business models," noted Ms Dhinakaran.
Successful
payments made through mobile-based cash accounts from handsets coupled
with low fees charged by operators has helped Kenyans embrace the
service forcing mobile phone companies to expand their market to
neighbouring countries.
REMAIN RELEVANT
Operators
are venturing into mobile financial services and infrastructure leasing
to remain competitive and relevant, encouraging the transition to more
advanced telecommunications services and paving the way for a truly
connected East Africa.
“The republics of South Sudan,
Sudan and Somalia have shown promising markets but instability in these
countries have greatly hindered development of e-commerce based on the
cashless mobile phone-based payments and cash transfers that are secure
and safe,” the report says.
The firm urges these
countries to rope in private investments to speed up the launch of
Internet-based banking services as well as cash transactions.
With
a telecom penetration rate of 205.4 per cent, Seychelles was ranked as
the most developed telecommunications markets in East Africa.
Kenya
and the Republic of Sudan rounded off the top three countries in terms
of telecommunications penetration rates at 74.2 and 69.9 per cent
respectively.
The findings also reveal that that
geographical location was not a barrier to telecommunications
development with the land-locked countries of Rwanda and Uganda
undergoing rapid development in the sector.
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