Damaris Kariuki, who won the "Tetemesha na Safaricom" promotion in 2013,
sits outside the houses in Uthiru that she constructed using the prize
money. Safaricom has launched a 60-day promotion dubbed 'Shangwe Mtaani'
to mark its 15th anniversary. PHOTO/FILEE/NATION MEDIA GROUP
Safaricom has rolled out a 60-day promotion dubbed 'Shangwe Mtaani' to mark its 15th anniversary.
The company plans to spend Sh100m to reward more than 116,000 customers with devices, airtime and cash prizes.
To
subscribe, customers will have to send their names a code, after which
they will answer questions at the cost of Sh5 per SMS.
Then they will be entered into weekly and grand draws according to regions.
“Unlike
other national promotions that had only one grand prize winner, we are
now going to be recognizing our customers from different regions in the
country. But as we seek to know and interact with our customers more
intimately, we have had a rethink about how we recognize customers,”
said Sylvia Mulinge, consumer business director.
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