Ericsson has announced a commercial
availability of MediaFirst pay TV software, a product designed to boost
content sale through 3G and 4G networks in Kenya.
The next generation pay TV targets broadcasters and telecommunications companieslooking for more nimble ways to deliver their customers content.
The
platform therefore allows content providers to adjust to the new market
dynamics and offer Over The Top services and video content directly to
the consumers.
PERSONALISED VIEWING EXPERIENCES
Companies
like Safaricom could be in a position to deliver a personalised and
converged viewing experience across all devices any place and time.
Besides personalised viewer experience, the platform will enable operators make rapid innovations and greater monetisation.
Otherwise
known as PayTV on web speed, Ericsson MediaFirst supports phones,
tablets and PCs as well, using broadband or mobile data networks.
If
broadcasters and telecommunications companies adopt the software,
hybrid scenarios are also possible: such as delivering television
channels through land signals, for example, and on-demand content via an
internet connection over high speed network or fixed-line broadband to a
set-top box.
WEAK COMPETITION
With
a scarcity of the service in Kenya, Ericsson will not actively compete
with any other software provider but might find it hard to hack the
telecommunications industry.
Safaricom
is currently banking on data bundles to enable consumers access content
on the go. Most of these content is produced by media houses both local
and international.
On
the other end, Airtel is also attempting to make available reliable
internet services for consumers to access content anywhere and anytime.
However,
if Ericsson is viewed as a non-competitor, the solution would go a long
way to optimise the users content with the supply of adequate internet
access.
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