Samsung takes innovation notch higher with new brands

The Samsung Gear smart watch is presented at the Mobile World Congress in Barcelona, last year. The electronic firm associated with consumer electronics plans to increase its focus on other dedicated brands to unify Samsung’s end-to-end gadgets. PHOTO | AFP  

In Summary

• The new brands includes a digital mirror with Samsung Smart Signage that can be configured into Video Walls. Users will be able to get a clear view on all angles of the clothes they are trying on, offering a practical solution and unique shopping experience.
• SMART hotel solution provides guests with customised content on the TV screen; guests can wirelessly view their mobile content on Samsung displays and vice versa for dynamic two-way viewing.

By EDWIN OKOTH
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Samsung electronics has released new brands in readiness to implement its flagship gadget connectivity idea dubbed ‘the Internet of Things’.

The electronic firm associated with consumer electronics plans to increase its focus on other dedicated brands to unify Samsung’s end-to-end gadgets.

The brands can be used in industries such as retail, education, healthcare, financial services, hospitality, transportation, and logistics. 

Samsung Electronics President and Chief Marketing Officer Won-Pyo Hong said there is need for more products in various fields as the firm continues with the advancement of the Internet of Things (IoT) idea.

“As more and more businesses adopt the Internet of Things, we have a great opportunity to enhance customer value with increased productivity and profit. Significant advancements can be made in the business process through the application of IoT in inventory management, energy efficiency and more as we accelerate the IoT adoption,” Hong said.

The new brands includes a digital mirror with Samsung Smart Signage that can be configured into Video Walls.

Users will be able to get a clear view on all angles of the clothes they are trying on, offering a practical solution and unique shopping experience.

DEEPER FOCUS

Mobile devices will also be integrated with interactive learning tools to make classroom collaboration easier and more fun. Students are encouraged to actively engage in lessons through features such as screen-sharing, on-screen quizzes and digital handwriting using the S-pen. 

In the hospitality industry, the electronics firm will provide a ‘smart hotel solution’ to optimise operational efficiency.  Here, a management solution offers a premium in-room experience, including features like auto-adjustment of room lighting and blinds for optimal brightness levels. Samsung’s sleek full HD Hospitality Displays deliver exceptional picture quality.

SMART hotel solution provides guests with customised content on the TV screen; guests can wirelessly view their mobile content on Samsung displays and vice versa for dynamic two-way viewing.

Healthcare is also in Samsung’s focus where it aims to develop more innovative mobility solutions that enable caregivers to provide better care and empower individuals with tools that enhance overall wellness. 

A Preventive Mobile Cardiac Rehabilitation will enable real-time, continuous rehabilitation monitoring of chronic cardiac conditions, giving healthcare providers vital information required for accurate decision-making and precise care delivery.

Telemedicine will be part of the firms focus to penetrate deeper into the healthcare industry  In the financial services, the electronic firm aims to introduce security and customer service.

The document management  solution will have smart security features ensuring that the right people access the right information in the new electronics. In Transport, Samsung plans to introduce solutions for real-time information and analysis of data using digital devices for efficient delivery and transport processes.