By GEORGE OMONDI, omondi@ke.nationmedia.com
In Summary
- Outposts change the face of medicare with slices of top of the range service providers for consumers at the grassroots.
For Kenyans attending regional meetings in Arusha,
the short distance to Meru Primary School comes in handy when the
strains and stresses of the day call for medical attention. For, on the
way, sits a forlorn signpost proclaiming the Aga Khan Medical Services
brand.
In Tanzania, the Aga Khan Hospital has outreach centres in
Arusha, Dodoma and Dar es Salaam, which it has set up in its quest to
take services closer to patients across East Africa.
Players in the health sector say the satellite
clinics have radically changed the face of healthcare services, ending
an era when financially able East Africans had to come to Nairobi for
specialised services at the hospital’s facilities.
“The Kenyan hospitals with units in member states
have taken with them quality medicine, expertise, and equipment that
used to force patients to travel long distances to Nairobi,” said Dr
Kamamia Murichu, chairperson of Kenya Pharmaceutical Manufacturers and
Distributors Association.
“The health sector is far from its potential, but I
can say this is one area in which the regional integration has played
an important part in boosting access to medicine and healthcare,” said
Dr Kamamia, who is also the Secretary of the East African Health
Platform in an earlier interview.
In reality, however, the drive by major Kenyan
hospitals to brand and chain small clinics has less to do with regional
integration than with positioning in the market.
Whether the clinics are set within the country, or
outside the national borders, the model is similar across the hospitals,
the institutions’ bosses say.
To start a satellite clinic, all a hospital needs
is a laboratory, physiotherapy unit, imaging facility, and other
equipment that enables it to provide comprehensive service to patients,
said Betty Gikonyo, CEO of Karen Hospital. These are the internal
resources that are likely to drive any hospital into expansion.
Hospitals executives also talk of a desire to
address time constraints that limit their clients by taking services
closer to them. However, Dr John Muriithi, CEO of Mater Hospital, said
hospitals set up outreach centres in smaller towns only if assured of
manpower that will guarantee the same business model and service level
as is available in the main hospitals.
“It’s just like opening a bank branch. You start
from the scratch, but with responsibility for giving patients the same
standard of service they’d get at the main hospital,” said Dr Muriithi.
In terms of external resources, the hospitals tend
to follow the distribution of public health facilities to enable them to
share manpower. This, he said, is a reality that the health sector,
which has been grappling with shortages of specialised skills since
independence, has to deal with.
At the satellite clinics, patients are mainly
served by general practitioners, but specialists, including
paediatricians and oncologists, have to be sent at regular intervals to
attend to specific cases.
Similarly, satellite clinics tend to encourage the
use of generic medicine, which is equally effective, but cheaper than
the branded drugs offered at the main hospitals.
With the cost of medical care largely dictated by
doctor’s fees and prescriptions, the executives say satellite hospitals
end up charging less for their services than the main hospitals.
At the Mater Hospital, Dr Muriithi said deliberate
effort is also made to discount consultation fees for clinics located in
small towns to reflect the lower level of economic activities.
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