Corporate News
By DAVID HERBLING
In Summary
Food maker Nestlé has hired Swiss national Cornel
Krummenacher as chief executive for its Nairobi hub, which oversees the
Equatorial Africa market.
Mr Krummenacher, a specialist in marketing and sales,
succeeds Ian Donald who served a two-year term in Nairobi and has been
posted as chief executive for Nestlé South Africa.
The incoming boss will be tasked with driving sales
in the Equatorial African region (EAR) made up of 21 countries where
Nestlé has four factories in Kenya, Zimbabwe, Angola and the DR Congo
and more than 1,000 employees.
Mr Krummenacher will take office on September 1. He
will have the task of defending and growing the market share of
Nestlé’s flagship products such as Cerelac, KitKat, Nesquik Cereal,
Nescafe coffee, Milo, Nestea, Maggi noodles and Boost energy drink.
Mr Krummenacher has been with Nestlé for more than
20 years and previously served in senior management positions in Hong
Kong, Switzerland and China.
Strong experience
He has also overseen business operations for Latin America and America.
“He brings to this region his strong experience in
emerging markets,” Nestlé said in a statement. The Suisse-based firm
manufactures baby foods, cereals, chocolates, coffee, dairy products,
ice cream and beverages and pet foods.
Nestlé EAR has been increasing farmers’ capacity building targeting the dairy and coffee sectors.
The company has been offering technical assistance
to organise and develop the dairy supply chain to develop a reliable and
consistent market for the dairy farmers.
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