OTTAWA
Canada
will enforce its strictest anti-spam legislation ever to protect its
citizens from spam and online threats that lead to harassment, identity
theft and fraud.
Under the new law, Canadians will have control over who can send them a commercial electronic message or business email.
Even
with the recipient's consent, companies will have to identify
themselves in their emails and provide a way to unsubscribe from
receiving further messages.
The approach will protect
consumers from receiving unwanted emails or being installed programs in
their computers, or having their electronic addresses and personal
information leaked.
Canadian businesses are given three years to renew their consent with existing clients.
Companies
that do not comply with the new rules could face penalties as much as
10 million U.S. dollars, while the maximum for an individual is 1
million.
It is estimated that spam costs the Canadian economy more than 3 billion U.S. dollar per year.
Registered charities are exempt from the new rules and will be able to continue requesting donations through e-mails or texts.
Also
included in the approach is a mandatory three-year review of the
anti-spam law to ensure it reflects technological change and an evolving
digital economy, said a government statement in December.
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