Airtel Kenya CEO Adil Youseffi (left) and Equity Bank CEO James Mwangi
at the unveiling of the bank’s Mobile Virtual Network Operator (MVNO)
strategy set for launch in July 2014. Photo/DIANA NGILA
By OUMA WANZALA
Airtel Kenya is counting on innovative products
to turn-around its operations in Kenya, chief executive Adil El Youssefi
has said.
Airtel has signed a Mobile Virtual Network Operator (MVNO) deal with Equity Bank, which has created a buzz in the telecommunications industry where it is seen as a potential threat to Safaricom’s popular M-Pesa money transfer and transactions service
.
.
“Our customers want more choices and we are
determined to provide innovative products so that they make the right
choices,” said Mr Youseffi Wednesday at the Nation Centre in Nairobi
when he paid a courtesy call on the group chief executive officer, Linus
Gitahi.
The Airtel Money Visa is a new transaction service giving customers access to more than 20,000 Visa outlets across the world.
Mr Youseffi said Airtel will work with the
regulator to ensure that there is a conducive environment for operators
in the industry.
No comments:
Post a Comment