HustleSasa Initiative HustleSasa, Kenya's leading creator monetisation app, represents another stride towards 'Inspire Inclusion' by enabling young creatives, particularly women, to monetise their passions. The app's 'Turning Passion into Livelihood' digital programme, supported by Ignite Culture, is specifically designed to equip young Kenyan creatives with the necessary tools, resources, and networks to thrive in the creative industry, addressing challenges such as confidence, lack of role models, and balancing societal responsibilities with professional pursuits.
How it’s made possible Funding: Programmes provide financial support to cultural entrepreneurs, artists, and creative businesses, enabling them to develop innovative and sustainable business models, products, and services.
Training and mentoring: They offer training and mentoring to the grant holders, equipping them with the skills, knowledge, and tools to develop their business plans, marketing strategies, and operational processes, manage their grants, measure their success and tell their stories better.
Networking and collaboration: The programmes facilitate networking and collaboration between cultural and creative entrepreneurs, enabling them to share knowledge, best practices, and resources.
Market access: They help grant holders to access new markets, both within and outside their regions, by connecting them with potential customers, partners, and investors.
Visibility and recognition: They promote the grant holders' products, services, and achievements, increasing their visibility and recognition both locally and internationally.
As the global community observes International Women's Day 2024, it’s exciting to see the successes of initiatives and campaigns dedicated to celebrating women's achievements, raising awareness about discrimination, and driving action towards gender parity.
The British Council's role in Sub-Saharan Africa, especially through our arts and creative economy programmes, is a noteworthy example of efforts aimed at supporting youngwomen. These initiatives are designed to counter the gender disparities in cultural and creative industries, which are crucial for the socio-economic development of the region but often overlooked.
Our call to action is clear: we must continue to support and invest in these transformative initiatives and programmes. By providing funding, training, mentoring, networking opportunities, and market access, Visibility, inclusion, and recognition are equally crucial, as they celebrate achievements and inspire others to pursue their creative talents and build economic value.
The success of initiatives like those led by the British Council and our partners demonstrates the immense potential of these industries to support young women and contribute to the socio-economic development of the region. By championing gender equality and economic empowerment, we pave the way for a more sustainable, inclusive and diverse creative economy. |
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