THE
Irish Ambassador to Tanzania, Mr Paul Sherlock, has urged community
radios in the country to demonstrate ethical conduct and efficiently
serve the communities in which they operate.
The envoy who led a 12-member delegation
including the Irish Parliamentary Accounts Committee, Tanzania Media
Foundation Executive Director and staff from the Embassy, made the
remarkduring their visit to Standard Radio premises at Mwamtanda area
here.
Mr Sherlock noted that since most people
do not own television sets or access to any other reliable media, they
depend mainly on radio stations located in their areas.
As such, he said, local radios have a
paramount responsibility to see into it that they shine as a spotlight
in their services and accountability in order to prove their true
existence among the people and act as a powerful media instrument in
their respective areas.
The Managing Director and Owner of the
Standard Radio Station, Mr Daud James, thanked the Irish people for
being the leading donor to various media houses in the country through
Tanzania Media Foundation (TMF).“
As one of the beneficiaries, may I say
here that my radio has already received 232.05m/- towards the
implementation of the project dubbed ‘Content with Transformation’
supervised by TMF,” the radio chief disclosed.
He said the project had improved
governance and management within the media house, offered training and
mentorship to journalists and presenters and improved programme quality
content and proper programme packaging,
leading to increased audience, adding “We
are planning to reach eight million people”. On her part, TMF Interim
Executive Director, Ms Fausta Musokwa, pledged continued support for all
local radio stations in the country by providing funds that will
enhance good governance,
solve various professional challenges and
improving journalists’ capabilities in order to enable them gain real
public appreciation.
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