THE Irish Ambassador to Tanzania, Mr Paul Sherlock, has urged community radios in the country to demonstrate ethical conduct and efficiently serve the communities in which they operate.

The envoy who led a 12-member delegation including the Irish Parliamentary Accounts Committee, Tanzania Media Foundation Executive Director and staff from the Embassy, made the remarkduring their visit to Standard Radio premises at Mwamtanda area here.
Mr Sherlock noted that since most people do not own television sets or access to any other reliable media, they depend mainly on radio stations located in their areas.
As such, he said, local radios have a paramount responsibility to see into it that they shine as a spotlight in their services and accountability in order to prove their true existence among the people and act as a powerful media instrument in their respective areas.
The Managing Director and Owner of the Standard Radio Station, Mr Daud James, thanked the Irish people for being the leading donor to various media houses in the country through Tanzania Media Foundation (TMF).“
As one of the beneficiaries, may I say here that my radio has already received 232.05m/- towards the implementation of the project dubbed ‘Content with Transformation’ supervised by TMF,” the radio chief disclosed.
He said the project had improved governance and management within the media house, offered training and mentorship to journalists and presenters and improved programme quality content and proper programme packaging,
leading to increased audience, adding “We are planning to reach eight million people”. On her part, TMF Interim Executive Director, Ms Fausta Musokwa, pledged continued support for all local radio stations in the country by providing funds that will enhance good governance,
solve various professional challenges and improving journalists’ capabilities in order to enable them gain real public appreciation.