- PIUS RUGONZIBWA in Mwanza
THE Mwanza Regional Commissioner Mr John Mongela has challenged industries to buy locally farmed and produced raw materials instead of importing them and deny local producers capacity to expand their businesses.
He made the appeal yesterday as he
officiated at the launch of a new beer dubbed ‘Pilsner King’ produced by
Serengeti Breweries Ltd (SBL) Mwanza plant targeting Lake Zone
consumers.
The RC said it was normal for beverage
industries to import raw materials in the past but of late the trend has
changed with many of them now buying locally produced ones commending
SBL for maintaining the practice.
“I would like to take this opportunity
to commend our local industries like SBL for supporting our farmers by
directly buying raw materials for their industries from them which
contributes a lot in not only increasing income but also creating more
direct and indirect employment,” he said.
Mr Mongela said buying locally produced
raw materials in large quantities will gradually create competition
among farmers and local manufacturers on issues of quality and standards
of their products in order to attract foreign markets as well.
He said the government was working hard
to sensitize the farmers to get rid of sorely depending on subsistence
farming and venture into commercial farming saying it was through
capacity building from home industries like SBL which will motivate
them.
On her side SBL Marketing Director Ms
Siza Mloka said the new product with 7.6 alcoholic volumes and pegged at
1500/- per bottle was special for consumers across the Lake Zone
thanking them for supporting the company’s products.
According to her last year SBL bought
over 10,000 tons of raw materials like maize and millets from the local
farmers promising to maintain good business with more farmers
particularly from the Lake Zone.
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