Local coffee chain Java House has continued its expansion outside Nairobi with its first restaurant in Machakos County.
The company is investing Sh50 million to set up shop at Crystal Rivers Mall and Residences in Athi River.
“We
found Crystal Rivers to be a very strategic location for our new
restaurant — ideally positioned between Nairobi and Machakos, along
Mombasa Road and right next to a rapidly expanding residential and
commercial area,” said Java House Group chief executive Ken Kuguru.
The
restaurant is set to open its doors by December, following its Eldoret
and Kericho branches which are to open in September, as the company aims
to set up a total of eight outlets by the end of this year.
Java has been expanding outside Nairobi with branches in Nanyuki, Kisumu, Naivasha and Nakuru with more planned for Thika.
The coffee chain has also indicated it will open more outlets in Nairobi estates.
The Athi River outlet will bring the number of Java branches to 56, double the network it had more than two years ago.
Increased
investment in new shops is a strategy that Java’s new owners have
committed to keep pursuing, with plans to take the brand to new African
countries in the medium-term.
Dubai-based private
equity firm Abraaj Group recently fully acquired the coffee chain,
buying stakes held by its founder Kevin Ashley and Washington-based
Emerging Capital Partners in a multi-billion shilling transaction.
Abraaj
said Java would continue to benefit from the tailwind of Africa’s
rapidly expanding middle class, sustained population growth and
increasing urbanisation.
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